Stories You Can Pitch
Strategies You Can Scale
We help founders and funds build strategy and brand together to drive traction, win deals, and stand apart for the long run.
Monzola is a strategic studio that unites strategy and brand into a single force, each multiplying the other to create lasting value.
Why
We start from a conviction: brands and strategy are inseparable: both must be rooted in intent to build anything that lasts.
What
Our work is to think, structure, and shape the trade-offs and systems that give projects their direction and their singularity.
How
We go deep, uncovering the hidden forces that drive vision, stamina and meaning, and only then translate them into business and brand.
When
We step in at decisive moments, when ambition and conviction must be projected fast and with force: fundraising, rebranding, entering new markets, product launches, or strategic pivots.
Who
Monzola is led by Mathieu Daix, co-founder of daphni and former CMO of France Digitale, bridging capital, story, and strategy into lasting value.
So?
What we deliver are strategic systems built to endure: rare, solid and desirable, made to carry value far into the future.
For Tech Companies
Products
Building a tech company takes more than speed: it takes discipline, perspective, and the ability to turn vision into structure.
We work with founders operating in demanding, fast-moving environments where strategy, brand, and execution must reinforce each other.
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We help founders define their strategic direction, roadmap, and align business, market, and brand around a single, coherent logic.
This can happen at inception, but most often right after a fundraising, when founders and shareholders need to be fully aligned.
A few focused workshops with key people are usually enough; sometimes, stakeholder interviews and deeper analytical work are required. -
We guide founders through an intense preparation process: from refining the equity story and business logic, to structuring materials, training for investor meetings, and mastering negotiation dynamics. Our approach blends strategy, narrative, and investor psychology.
Intensive work sessions are dedicated to nailing the storyline. The total amount depends on how ready the materials are. -
We help you design governance systems that drive alignment and accountability, prepare impactful board materials inspired by top founders & investors, and turn meetings into moments of strategy in motion. Because a well-run board isn’t admin, it’s an asset for long-term value creation.
Dedicated sessions focused on materials, strategy and best practices, followed by debrief & training for the next milestones (raise, launch, etc…)
Built on strategic depth and first-hand venture experience:
Back Market, Swile, Lifen, Context, Butterfly & more...
For Funds
Great deals are scarce, and capital alone no longer differentiates. We help funds express their conviction and identity with coherence to attract founders and investors who share their vision.
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We help funds articulate their investment logic, positioning, and differentiation, from deal sourcing to LP communications. The goal: make your conviction clear, your positioning distinctive, and your reputation a real asset in capital formation.
Typically structured as a three-part process: positioning audit, thesis refinement, and narrative crystallization.
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We translate your investment philosophy into a distinctive identity that aligns your partners, portfolio, and investors around a shared narrative. Every element, from thesis to tone, reinforces who you are and what you stand for.
Delivered through a structured deep-work process (workshops, analysis, and design iterations) leading to a strategic and actionable brand platform that lasts. -
We help you activate your ecosystem (founders, LPs, partners, media) through coherent storytelling, portfolio amplification, and strategic communications.
Because influence is built, not declared.
Bootstrapping the strategy and systems usually takes 4–6 weeks, but influence building is a longer-term process that evolves with your fund’s trajectory.
We have co-built and/or co-branded funds ourselves so we know the dynamics, the expectations, and the shortcuts to avoid: daphni, Ternel, PMI & more…
For Brands
In complex markets, brand and business strategy are no longer separate conversations.
We help companies reconnect intent and impact, structuring both the logic and the language of their growth.
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We audit your positioning, market perception, and internal narrative to identify what truly drives (or limits) your growth.
The result: a clear diagnosis and actionable priorities to realign strategy and story.
Typically completed over 2–3 weeks through interviews, benchmarks, and internal workshops. -
We rebuild your foundations: platform, narrative, tone, and design; ensuring that every expression serves your strategy. From naming to storytelling, every detail strengthens differentiation and long-term consistency.
Usually delivered across 4–6 weeks, blending strategic framing, creative direction, and alignment sessions.
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We design and deploy communication systems that connect meaning and traction, from campaign concepts to digital presence and editorial ecosystems. Your message doesn’t just exist; it compounds over time.
Activation can start within a 4–6 week bootstrapping phase, then evolve into ongoing content and communication partnerships.
We have (re)built brands from their foundations, aligning what they mean, how they work, and how they grow: Galion.exe, RDG, and more…
//// ♥️ We Worked Together 🔥
/// daphni
//// Back Market
/// Swile
/// Galion.exe
//// ♥️ We Worked Together 🔥
/// PMI
/// France Digitale
/// Lifen
/// TERNEL
//// ♥️ We Worked Together 🔥
/// Kohortz
/// Redwood Digital Group
//// ♥️ We Worked Together 🔥 /// daphni //// Back Market /// Swile /// Galion.exe //// ♥️ We Worked Together 🔥 /// PMI /// France Digitale /// Lifen /// TERNEL //// ♥️ We Worked Together 🔥 /// Kohortz /// Redwood Digital Group
Manifesto & Secret Sauce
The Logic of Dual Positioning
Tech as a Saturated Paradigm
For four decades, tech entrepreneurship has been structured around
three pervasive axioms:
- technology and product as the engines of diffusion,
- iterative testing as the method of validation,
- financialization as the main horizon of recognition.
This cognitive regime optimized for agility but eroded the capacity for orientation.
Most startups and funds do not fail operationally: they fail to define themselves strategically and symbolically, to articulate what they are, what they aim to build, and why it matters.
The Double Myopia
First distortion: Strategy
In Porter’s tradition, strategic positioning defines a system of structural choices grounded in resource asymmetries, deliberate trade-offs and systemic coherence. Yet it is often reduced to operational efficiency or incremental adaptation, losing its power of direction.
Second distortion: Brand
In Kapferer’s tradition, brand positioning shapes a perceived value through promise, narrative and symbolic capital. Yet it is frequently treated as cosmetic, detached from the organization’s core strategy.
These distortions, evolving in parallel, have created a dual blindness: strategy deprived of meaning, and branding deprived of structure.
The Reconciliation Principle
Monzola operates as a reconciliation of the tactical, the strategic and the symbolic.
We conceive brand and strategy as two faces of a single foundation: dual positioning, a system in which strategic architecture and narrative identity co-produce distinctiveness and endurance.
This synthesis, far from rejecting the iterative intelligence of tech cultures, transforms iteration into intention and coherence into competitive advantage.
A Collective Intelligence in Action
To equip founders, general partners, and brand leaders with the depth and tools they deserve, Monzola acts as a collective intelligence. It convenes precise expertise in strategy, funding, design, go-to-market, legal, content, form and more.
Lasting value emerges where reasoning meets aesthetics, and conviction meets execution. Monzola curates that intersection, turning structure into story, and story into strategy.
Meet Our Friends
We are lucky to count on a circle of exceptional minds to bring depth, clarity, and drive to Monzola. Their trust and collaboration give this project its strength, its meaning, and its humanity.
Jonathan Bonzy — Business & Community Builder
Willy Braun — Founding Partner at Galion.exe, Investor & Strategist
Romain Brun — Partner at iii Financements, Non Dilutive Funding
Dylan Buffinton — Founder at Jiminy Advisory, Foresight Strategist
François-Thibaud Civel — Co-founder at Weburst, SEO & SEA Specialist
Thomas Cusseau — Senior Digital Manager at LOSC Lille, Content & Media Strategy
Emmanuel Delarue — Founder at markR, Com. & Brand Strategy for Asset Managers
Julien Drapier — Brand Image Strategist and Founder at Drapier.Studio
Marie Ekeland — Founder & CEO at 2050, Visionary Impact Investor
Martin Ichard — Co-founder at Roam Antics, Curated Antiques Studio
Kevin Kuipers — Founding Partner at Galion.exe, Investor and AI Specialist
Serge Vatine — Founder & CEO at BOLD, Business & Growth Law Firm
And a broader network of leading minds in Go-to-Market, Growth, Communication, and Creative Strategy, who share the same drive for excellence.
Monzola Insigths
